Observation of Guangzhou Custom Home Furnishings Exhibition in 2023: With the expansion of scale, the industry has ushered in three major trends.
2023-02-12 Source: Yangcheng Evening News
As a grand event of the customized home furnishing industry in Guangzhou, the exhibition also signals the development trend of the domestic home furnishing industry at this stage. The reporter learned from the interview that the three major development trends of the custom home furnishing industry are the increase of the proportion of the whole package customization, the younger customization and the continuous popularity of the single item customization.
Trend 1: The proportion of packaged customization increased
Since the theme of the 2016 Guangzhou Custom Home Exhibition was established as the “Yuan” year, all previous themes have been named with a font that can highlight the trend. The theme of this Guangzhou Custom Home Furnishing Exhibition is the “whole” year of customization, which also means that the proportion of whole decoration customization in the home decoration market is getting higher and higher.
It is understood that integrated decoration is to help consumers realize the goal of moving from one house to one home. It is the one-stop decoration of service providers, “integrated package” and other services to provide consumers with integrated design and one-stop service of hard decoration, customized home, finished furniture, soft decoration and electrical appliances. According to industry insiders, compared with the traditional whole-house customization, the whole decoration has more construction links.
As early as this year, at the theme conference of the exhibition, Zeng Yong, secretary general of Guangdong Custom Home Furnishing Association, mentioned that in 2021, not only top home furnishing enterprises such as Europa, Sofia and Shangpin Home Furnishing will enter the full assembly circuit, but also enterprises such as Dinggu, Mage and Siniman will also carry out the full assembly business.
The reporter found during the tour that in addition to the three sub-halls of the whole house customization, the exhibition also has a customized and packaged hall that exclusively owns one sub-hall. Some exhibitors told reporters that because of the time-saving one-stop service, the owners who came to see the exhibition preferred the package scheme.
Trend 2: Customized design and products tend to be younger
The exhibition hall designed in the fashion of youth has attracted many visitors, including many young consumers. Jiang Chen, General Manager of Custom Home Business Department of Guangdong Loka Furniture Co., Ltd., introduced to the reporter that Loka has always attached importance to the customization needs of young people. One of the main characteristics of the younger generation of consumer groups is “self gratification”. This group mainly cares about their comfort when choosing to customize; Second, obvious individuation; Third, they have their own preferences, such as hand collection, sneaker collection, and so on.
Jiang Chen said: “The color matching of the exhibition hall design is more bold, with both deep black, colorful colors and gradient color treatment, and a variety of storage cabinet designs. One of the purposes of this exhibition is to show the product design ability of the enterprise to Generation Z.”
At the 2022 China Custom Home Industry Summit held on June 22, Wu Aijing, a trend expert at WGSN, a trend forecasting agency, said that when benchmarking young and avant-garde consumers such as “Millennial Generation” or “Generation Z”, there will be many different factors in interior design, breaking the limitations of tradition, including the theme of connecting the past and the future, digital comfort integrated with intelligent high-tech, and multiple color combinations.
Trend 3: Customized items continue to be popular
The reporter learned from the interview that, in addition to whole-house customization, whole-house customization and whole-package customization, the most traditional single-item customization still plays an important role in the market. Specifically, individual customization enterprises such as refrigerators, balconies, lighting, carpets and so on all appeared at the exhibition.
Galov, an embedded refrigerator brand from Milan, Italy, chose to launch its new full-temperature integrated ice inlay in Guangzhou for the first time. According to the staff at the exhibition, the customization of embedded refrigerators is still a niche in China, and the brand hopes to take this opportunity to enter this market segment.
The reporter also noticed that many balcony customization enterprises appeared at the 11th China Guangzhou Custom Home Exhibition. It is understood that balcony customization has developed rapidly in recent years, and was once known as the outlet of customized home furnishing industry in the industry.
The trend conveyed by the exhibition is not only the above content, but also the industry insiders said that cost-performance ratio, emotional healing space, environmental protection materials, etc. are all the keywords of the customized home furnishing industry this year. It is reported that the audience of the 11th China Guangzhou Custom Home Furnishing Exhibition is expected to reach 350000. As Zhang Ting, president of Guangdong Custom Home Furnishing Association, said, the development of the home furnishing industry has been hindered in the past two years, but the industry is still developing positively.
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