Through our frequent visits and investigations in many regions and factories in recent days,The plywood export market continued to recover, and the plywood foreign trade and domestic sales showed polarization.The sales of individual regions and individual plywood production plants are polarized. From the performance of individual plywood production plants, it shows a polarization situation. Among them, some plywood factories in Linyi and some factories making high-quality plywood still maintain strong sales momentum, especially the LINYI Wanjiafu plywood factory in Linyi, which we visited the factory yesterday, and there were nearly 20 containers waiting to be loaded on both sides of the road at the gate of their factory. The second is Fengxian area in Xuzhou, which specializes in producing plywood for furniture, mainly eucalyptus and birch. There are also long lines of containers waiting for loading at the gate of each factory. In sharp contrast to the strong foreign trade and domestic sales of these plywood, there is still a considerable part of the production of recycled joint core film faced plywood and packaging grade plywood. The foreign trade and domestic sales are weak, and even the sales have been stagnant, struggling on the poverty line, and the possibility of purchase orders and funds breaking at any time. All kinds of signs indicate that the situation that plywood can be sold after production has changed completely.
Under the same market situation, why does the plywood foreign trade and domestic sales present a double-day situation? From the perspective of the above-mentioned hot-selling individual plywood production plants, some are not very well-positioned plywood foreign trade and domestic sales companies, but in general, these plywood foreign trade and domestic sales products are mainly high-quality plywood, with accurate market positioning, some are cost-effective, and are inseparable from factors such as sales channel innovation and breakthrough. However, some slow-moving plywood for foreign trade and domestic sales are difficult to open the market due to excessive production capacity and low quality, insufficient brand strength under homogeneous competition of products, or lack of innovation in marketing methods.
For the demand side, in addition to the plywood sellers themselves providing a lot of price concessions, including the upgrading of product quality introduced at the beginning of the year, as well as providing customers with a friendly account period and payment terms , punctuality of delivery date and other adjustments, all are trying to support the plywood export market to get on track.
The overall plywood export market is significantly normal on a month-on-month basis, and the recovery situation is not obvious. With the current development trend, I boldly predict that there will be some stimulus policies in the plywood export market in the third quarter. After all, plywood marketing cannot “sell first and then sell”. Although it is recovering, the strength is not enough.
Tags Feb of 2023 The plywood export market continued to recover Through our frequent visits and investigations in many regions and factories in recent days